[dropcap style=”style1″]M[/dropcap]ultiplay, organiser of the UK’s biggest gaming festival, is pleased to announce GAME as Event Sponsor for Insomnia54.

Taking place on the Easter Bank Holiday weekend (April 3^rd – April 6^th) at Coventry’s Ricoh Arena, Insomnia54 is already shaping up to be the biggest gaming festival the UK has ever seen.With an astonishing line-up of talented content creators from the worlds of gaming, YouTube and Twitch, alongside a wide mix of engaging activities and content spread across three live show days, GAME’s return to the thrice-yearly festival will give thousands of attendees the opportunity to buy or pre-order the titles on show.

Craig Fletcher, CEO & Founder of Multiplay said: “From our very first partnership at Insomnia49, we’ve enjoyed working closely with GAME to deliver an outstanding retail proposition.”

Thanks, Insomniagamingfestival.* Images supported by Insomniagamingfestival.